LEGAL MARKETING 101

Written by

October 16, 2019

A lot of practicing lawyers often do not pay attention to the business development aspect of running their firm. Nowadays, It is no longer sufficient to set up a law firm with a small and modest sign board, and then expect clients to somehow find you. It now takes a lot more than that to let clients know you exist and will do an excellent job. As a lawyer, legal marketing entails connecting with your prospective clients on their terms, earning their trust and having them see you as someone who can help them when they need help.

Legal Marketing is a broad term that refers to practices such as client relations, public relations, networking, participation in professional organizations, etc. It generally includes business development activities and efforts to build the brand of your firm and  win more clients, thus increasing revenue.

WHAT A LAWYER SHOULD KNOW ABOUT MARKETING : A lawyer doesn’t have to be a sales expert, naturally outgoing, or excessively charming. Instead, growing a law firm starts with a strong marketing plan that uses successful strategies targeted at the right audience and performed consistently. While you may not see results overnight, given time, new clients will be calling up your office. The more transparent your marketing efforts, the clearer it is about the type of cases and clients you want.

This is because educating clients on the process of working with your firm and the realities of their case type will make for a smoother client experience

Some of the mistakes made in legal marketing include:
  • Marketing for general practice
  • Not sure of your target clients
  • Not  paying attention to marketing analytics and results
  • Not conveying a clear marketing message
  • Poor website design and social media presence
  • Trying to do everything at once
  • Ignoring the world of mobile technology

Some tips for legal marketing :

  • Know your target clients
  • Being active on social media is a must! 
  • Attend bar association events.
  • Create a blog for your website and add new content on a regular basis
  • Give away free resources in your community to connect with individuals and professionals you may not be able to meet otherwise.
Running a law firm is running a business. Your clients are your customers, and you need customers to remain in business. A lawyer can’t exist without clients and clients can’t find you if they don’t know you are in practice.

Please drop your comments and suggestions in the comment box.

HAVE A GREAT DAY!!!

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