LEGAL MARKETING 101

A lot of practicing lawyers often do not pay attention to the business development aspect of running their firm. Nowadays, It is no longer sufficient to set up a law firm with a small and modest sign board, and then expect clients to somehow find you. It now takes a lot more than that to let clients know you exist and will do an excellent job. As a lawyer, legal marketing entails connecting with your prospective clients on their terms, earning their trust and having them see you as someone who can help them when they need help.
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CLOUDSIDE CHAT WITH TECHLAWYERED SERIES: ISSUE 5

Faith Obafemi is a digital lawyer based in Lagos, Nigeria who specializes in blockchain, cryptocurrency and emerging technologies. She has actively developed her legal expertise to help projects navigate the crypto-regulations and compliance maze. She does this through her consulting outfit: Future-Proof Intelligence (FINT), an all-female team. As an aspiring legal engineer/technologist, she automates legal documents, integrated with smart contracts, on OpenLaw, a platform built on the Ethereum blockchain. Currently, she spends her free time solidifying her knowledge about programming of smart contracts.
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PROTECTING YOUR TRADE SECRET: HOW AND WHY

Many companies owe their commercial success to their unique trade secrets; whether it’s the Coca-Cola secret recipe or the KFC’s eleven secret herbs and spices, or even a proprietary method for making a certain part or product in a certain kind of way. Protecting a trade secret and keeping it out of the wrong hands(within the company) or competition can be vital to the continued success of the business.

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